For Lavazza I wrote and directed a mock documentary that takes a basis the imaginative yet possible assumption that everyone who sets foot in Italy falls madly in love within a few hours.
Love for one person but also for an object, an idea, a tree, a coffee.
That's why the government introduced the Love Tax for foreigners who fell in love in the Italian territory. And created a committee to control the brand of Italian Love Originality.
Communities are born to detox from Italian falling in love compulsive disorder (IFILCD).
A huge black market for Italian exports of air, which contains the molecules responsible for the syndrome, has spread around the world.
And so on...
creative agency: Studio Visuale
production company: Indiana Productions, Milan