To advertise the different blends of Lavazza coffee, I invented a series of videos that list the main characteristics of each blend without speaking directly about the bland.
The idea was to subtitle, with fun graphics, the editing of the interviews I recorded around the city.
The interviews were structured like a psychoanalysis session during which it was necessary to respond quickly to verbal stimulation.
creative agency: Studio Visuale, Venice
production company: Indiana Productions, Milan